Sticky Safety Cultures

A scholar once said that culture wasn’t so much what was in the heads of its members as what was between their heads.  In other words, what they share in common.  Leaders often ask how they can make safety cultural.  The short answer is, get everyone on the same page.  If every worker has the same definition of key safety concepts, the same vision of what safety excellence looks like, and can recite their roles, responsibilities and desired results, these concepts become cultural

An effective technique for culture building is to make communication and training more “sticky.”  Sticky means that the message or training sticks in workers’ memory and can be brought to mind quickly.  For example, if you want workers to remember a 3-or-4 step process, give each step a clever name and make them into an acronym.  Repeat them in meetings and training often and ask trainees to repeat them back until they do so easily.  

Just as every American school child learns the Pledge of Allegiance to the Flag, workers should be able to recite basic safety goals, objectives, definitions, and other concepts.  Even if the words are not exactly the same the concepts should be.  If the concept is not in the workers; memory, it will never be in their habits.  Shared habits form common practice and common practice is a visible artifact of culture.

-Terry L. Mathis

Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS in 2010, 2011 and 2012-2013. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence, 2013, WILEY.