Promoting Safety: When to Talk and When to Shut Up

There is an old saying that “Talk is cheap because supply is greater than demand.”  In safety, we find that leaders all too often talk and don’t talk at exactly the wrong times.  So what are the right and wrong times to talk about safety?

Wrong Time to Talk:  When you don't plan on taking action.  Talking about safety issues when no action is being taken damages credibility about as much as anything leaders can do.  Have you ever heard a whole work force say “They don’t put their money where their mouth is!”?  When talk is not paired with action, there isn’t much to talk about except future plans, and that conversation will set a future trap for leaders if they fail to follow through.

The second worst time to talk is when leaders urge workers to improve safety but have no solid plan for doing so.  Saying the awful generalizations like “be careful” and “think before you act” are insulting and meaningless.  

Right Time to Talk:  When leaders have invested either money, resources or time in safety and have made a difference, it is time to make sure everyone knows.  This should not be boasting or grabbing credit, but simply stating that the organization has addressed a safety issue.  Failing to let the workers know about significant progress or effort, perpetuates the perception that talk doesn’t match action.  It can also ambush workers with unexpected changes in their work place.

Leaders can also set specific behavioral targets and create true talking points.  While the tired approaches of preaching generic safety to the troops are often counterproductive, setting improvement goals and defining individual roles and responsibilities in achieving them can truly rally people to meaningful action.

The best safety leaders have learned when to talk and when to shut up.

-Terry L. Mathis

Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS in 2010, 2011 and 2012-2013. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence, 2013, WILEY.