Lateral Communication

When we talk to most executives about effective safety communication, they instantly focus on the vertical information (i.e., what flows from leaders to the workers and what workers send back to leaders).  Vertical communication can happen directly, through various communication media, or through the usual organizational levels person-to-person.  While this vertical information is important, so is lateral communication: what goes between workers and other workers.  

Safety engagement and behavioral programs often attempt to increase and/or improve lateral communication.  Regardless of whether you are using such a program or simply wanting to improve, if you want your workers to talk effectively to each other about safety, you should address the following issues:

1) Conversations between workers should be focused on improvement targets, not just common practice.  Targeted improvements create legitimate talking points and create discrete dichotomies of “did you do this” or “did you not do this?”  Having workers simply evaluate each others performance more often leads to disagreement than improvement.  Remember to consider targeting improvements in safety culture as well as accident prevention.

2) The model for conversations should be one of coaching rather than confrontation.  Confrontation creates enemies who disagree.  Coaching creates allies in change.

The goals of lateral conversations should be to, A) Encourage those working toward improvement, or B) To discover what is influencing or blocking improvements in those observed not meeting improvement goals.  

Often the best way of discovering such issues is simply to ask “Why?” or “Why not?” when a fellow worker is not doing the targeted precaution. Approaches that follow these guidelines more often prove successful.

-Terry L. Mathis

Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS in 2010, 2011 and 2012-2013. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence, 2013, WILEY.