Reinforcing The Supporters of Change
May 18th, 2008 by safetyculture
As you start to get people involved and initially support new change, and if they become a culture improvement spokesperson, what are you planning to do to make sure they feel smart about their involvement and support decision? What scores are you planning to share with them? By the way, avoiding failure scores are not the same as achieving success scores. Whether it is one on one communication, group posting of scores, wins and successes, results, status updates, missed opportunities, whatever it might be, if you really think about it, it all comes down to helping them to help you but most importantly, making people feel good, about doing the right thing…
There is a principle in marketing called reinforcing the buying decision. For example, aren’t you glad that you purchased a ticket to a game when your team or your favorite athlete wins! In a talk I gave several years ago I translated this principle to “Reinforcing the supporters of change”. This is the principle for today’s audio podcast.
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